When a crisis arises, a public relations team steps in to control the narrative, protect the company’s reputation, and rebuild trust. Quick, transparent, and strategic communication is key to damage control.

Case Study

Johnson & Johnson’s handling of the Tylenol poisoning crisis in 1982 is a gold standard in crisis management. By immediately recalling 31 million bottles and introducing tamper-proof packaging, the company regained public trust and set new safety standards for the industry.